The loss of WOW player has been containedNicole / 2012-05-21
Activision Blizzard says in May 10th, 2012 ,at the 25 th earnings conference call , raising performance expectations and said the world of warcraft players erosion phenomenon has been contained. In the past few quarters, the the loss of world of warcraft players on blizzard effect on performance.
Investors are closely monitoring the "world of warcraft" of the number of players, for world of warcraft is move depending on the blizzard's most profitable business, this game of millions of players to move a month depending on the blizzard brought stability of revenue.
The world of warcraft is seven years old. In the past few quarters, the number of players of the game are stable declining. In the first quarter, "world of warcraft" of the number of players is 10.2 million, and on flat in the first quarter, but it is slower than last year's first quarter of 11.4 million.
Depending on its dynamic blizzard entertainment CEO Michael MoErHai mu (Mike Morhaime) in a telephone conference say: "the level that we maintain users in a strong position." He said, the world of warcraft next the expansion of "panda people mystery of is testing, in the next several quarters may cause the interest to players.
National Alliance Capital market analyst Michael ziggy (Mike Hickey) said, move on Wednesday has confirmed that blizzard, can maintain the world of warcraft players number level, in response to EA with the types of games out "Star Wars: the old republic."
In addition, blizzard will be reduced to the performance of the season, the following aspects:
1. Diablo iii will be on May 15 put on sale, there will be many 8000 retailers do the business to midnight. Worldwide, there are more than 2 million players involved in the beta test. Diablo iii to open to booking record hit a record high, including 1.2 million pay fee for world of warcraft player. Tags: blizzard,world of warcraft.,
2. 1.2 million world of warcraft players choose to buy a year card, and are invited to participate in the world of warcraft: the panda people mystery of beta testing, and feedback is good.